Pixie Group (Pixie) is founded by Dato’ Hoo Voon Him (also known as Victor), Mr. Tin Yu Jiann (also known as Eugene) and in the memory of late Mr. Kwek Kon Chun (also known as K.C.) premise on the opportunity to create a personal, unique and eternal experience in the area of entertainment and lifestyle.
Prior to founding Pixie, one of the partner of Pixie, Eugene, together with in the memory of late Mr. Kwek Kon Chun. starts a humble beginning through Neverland Group in Singapore in 2009, where it first opened its door via its first Club Neverland at Orchard Plaza, where it was known as one of the few prominent clubs in Singapore that introduce the live entertainment concept.
Premise on the experience of the founders of Pixie, they decided to start Pixie, where it is a Singapore-headquartered group of companies that is principally involved in entertainment and lifestyle industry. Pixie currently through its operating subsidiaries are operating two outlets in Kuala Lumpur, Malaysia, a live entertainment outlet and a bistro.
We offer vibrant music, DJ and embark ourselves in lifestyle project in fine dining.
Moving forward, Pixie expects to expand its business operation, among others, include the following:
- pursue plans to acquire or open additional venues in Malaysia and Singapore, through organic growth and M&A opportunities;
- pursue plans to invest in a new venue at, and providing management services to, a one-stop entertainment hub (Entertainment Hub) in Malaysia, which hub includes clubs, F&B outlets, karaoke lounges, spa and fitness centre;
- seek to expand into the premium market segment of F&B business ranging from fine dining restaurants, cafes, lounges and bars, including by seeking collaboration opportunities; and
- seek to grow the management service business to provide management entertainment services in Malaysia to a portfolio of clubbing outlets, karaoke lounges, F&B outlets, spa and fitness centres through a potential collaboration with a local property developer.
Aside from the above plans, we plan to also open additional outlets operated by PEG. In future, we hope to become one of the leader in entertainment and lifestyle industry.
Background information on the Board is as follows:
Dato’ Hoo Voon Him
Mr Hoo Voon Him co-founded Pixie Group together with Mr Tin Yu Jiann and the late Mr Kwek Kon Chun. Mr Hoo Voon Him has more than six years of experience in managing nightlife and clubbing outlets throughout Asia. He is currently the Executive Chairman of V Capital Sdn Bhd, a corporate advisory services firm based on Malaysia. Mr Hoo Voon Him holds a Postgraduate Certificate in law in the specialisation of Banking and Finance Law from the University of London.
Mr. Tin Yu Jiann
Executive Director & CEO
Mr Tin Yu Jiann co-founded Pixie Group together with Mr Hoo Voon Him and the late Mr Kwek Kon Chun. He is also the Founder and Managing Director of Neverland Group. Mr Tin has more than six years of experience in managing nightlife and clubbing outlets in Singapore and Malaysia where he was responsible for overseeing the entire operations, providing strategic direction and business development advice to Neverland Group. He is currently the strategic partner to St. James Power Station, a nightclub and entertainment group in Singapore. He is also the member of Singapore Nightlife Business Association. Mr Tin holds a Bachelor of Business (Business Administration) from Royal Melbourne Institute of Technology, Australia.
Mr. Tan Zhi Xiong, Ian
Mr Tan Zhi Xiong, Ian has close to 10 years of experience in banking industry as a Forex Trader in New York, United States of America and Singapore. Mr Tan holds a Bachelor of Science majoring in Biochemistry and Microbiology and a Masters of Commerce majoring in accounting and finance both from the University of Sydney.
Mr. Shensean Chen
Mr Shensean Chen is the Non-Executive Director of Bizmac, who has great passion for entertainment and hospitality industries. After attending law school, he gained experience in events management and soon after began his foray into the entertainment industry at Pixie Mansion since early 2014. There, he was responsible for overseeing the dance club’s operations and finances. As a Director of Bizmac, Mr Chen provides advisory services to Pixie Group, including assisting with the strategic direction and streamlining of operations.
Ms. Lay Chin Moey
Ms Lay Chin Moey was previously with Kelly Services (M) Sdn Bhd (‘‘Kelly’’) in Malaysia for seven years. Kelly is a Fortune 500 company headquartered in Troy, Michigan, USA offering human resource solutions including talent management, recruitment and outsourcing and consulting services. She obtained a Certificate in Business Administration from Stamford College, Malaysia and attended training by Society for Human Resources Management.
Mr. Adrian How
Mr Adrian How is responsible for the overall operations and marketing of Pixie Group. He has experience in nightlife and clubbing industry. He has more than fifteen years of experience in managing nightlife and clubbing outlet in Kuala Lumpur, Malaysia including Nouvo Club Group, Zouk Club Group, Mist/Milk Club Group, Neverland Group. Mr How received various awards throughout his career including Best Employee of the Year 2002 by Nouvo Club, 5 Years Services Award by Zouk Club, Nominated Best Customer Service Hospitality Award by Juice Magazine Year 2006.
Mr. Alex Choy
Regional Group Manager
Mr. Choy Wai Hong is responsible for the regional business expansion of Pixie Group. He has more than 20 years of experience in F&B and academic sectors. He has six years in senior management roles in Singapore clubs including Neverland Group, Lo & Behold Group and Zouk Clubs Group. He brings with him vast experience in the area of operations and corporate communication of nightlife and clubbing outlets. Mr Choy Wai Hong’s in depth understanding of clubbing outlets’ operation flows has helped to facilitate in evaluation, planning, execution, management of the Lifestyle Outlets.
Ms. Yong Sze Wan Cheryl
Chief Financial Officer
Ms Yong Sze Wan Cheryl is responsible for the accounting and finance function of Pixie Group. Ms Yong has over 10 years of experience in audit and financial reporting. Prior to joining Pixie, she worked in companies listed on the Singapore Exchange and has held various audit positions in one of the Big Four public accounting firms in Singapore. Ms Yong holds a Bachelor of Commerce from the University of Queensland, Australia and is a member of CPA Australia.